Практична онлайн конференція
The speaker is Steve Toth who has a lot of experience:
Steve talks about the case study for FreshBooks. He states that there are numerous opportunities to optimize keywords and at this conference, he discusses one keyword – “invoice template.” The following will not apply to every SEO strategy, but if it applies to your use case, you will have incredible results.
At FreshBooks, they took the keyword “invoice template” and created 121 pages about invoice templates. It is important to consider that people are looking for content that is tailored exactly to them. This means that it is essential to provide them with it.
Steve did it several times in his consulting practice:
It is also essential to invest in data collection:
Steve also shares some secrets to on-page optimization:
Money Page Optimization Keys to Success
It is also essential to choose high converting, high traffic pages to be linked from the main page.
There are also certain tips for image optimization:
In order to signify the importance of the money page: freshbooks.com/invoice-templates, Steve’s team linked back up to it as the first internal link for each secondary page.
They also focused the link building on the money page and let the internal links filter the link juice down.
All of these brought incredible results.
Steve also quickly describes the second case study: How to Turn 17 People also ask Questions into 170 436k Traffic Value/
They worked with an online course provider. Live courses, high ticket courses $5000+
Offered courses like:
They identified 17 common questions people also ask before they purchase a high ticket, live online course. Questions like:
Then, they took these 17 questions and applied them to different careers:
As a result, they earned over 70,000 high-value clicks. Moreover, they gave the client a chance to earn revenue from SEO without focusing on the very bottom-funnel pages like “web development course” which are all dominated by aggregators and review sites.
In the end of the speech, Steve answers some questions, so watch the full video on YouTube to get more insights.
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